Pay-per-click (PPC), is an advertising platform used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content.
PPC Ads are also called as sponsored links or sponsored ads. PPC ads generally appears just above or to the right of the search results where they can be easily seen or anywhere a site designer chooses on a content site which will Advantageous to his site and the advertiser.
PPC is the best way to drive the targeted audience who are looking for what you are advertising and comes from the Countries/Region you are interested in. These ensures a real targeted audience who can be converted as your customers to achieve maximum ROI.