The advertising banners are sets of different images with the text of companies on online websites these days. online-banners comes in different sizes. So the companies interested to market themselves would pay the publishers.
There are two major types of banners:- static banners and Animated GIF banners. Static banner designs are generally still single frames with an image or catchphrase (slogan or punch line). GIF animation banners are created in a GIF file format whereby a series of frames (usually individual images) are played in sequence.